Carpet Manufacturing Companies
The Midland town once dubbed the carpet capital of Britain is hoping a consumer campaign to buy wool will spark a revival in the industry's fortunes.
Carpet Manufacturing Companies
Log In | Register HomeNewsBirmingham Mayor ReferendumLiveWest Midlands NewsPolitics NewsHealth NewsEducation NewsTransport NewsUK NewsJaguar Land Rover NewsCorrections and complaintsBusinessBusiness NewsBusiness SocialBusiness CommentRich ListThe Big DebatePost SupplementsBusiness DirectoryCommercial Property NewsAutomotive Sector NewsCreative Industries NewsEnterprise and SMEs NewsFinancial Sector NewsManufacturing newsLegal Sector NewsLife & LeisureBirmingham CultureRestaurants Birmingham & MidlandsMotoringPost FeaturesCompetitions & offersWeddingsTravelReader travelHealth & FitnessDatingBirmingham PropertySportMidlands SportsSports ColumnistsNational SportFantasy FootballResultsOlympics 2012Blogs & CommentBirmingham BlogsBirmingham ColumnistsLetters To The EditorBirmingham ForumPost CommentVideo ReportsBusiness AwardsPost PeopleNewsRoyal WeddingSportPhotosalesClassifiedsbuysellmidlandsBookanad.
By Cillian O'Brien Oct 12 2012 Add a commentRecommend inShare0 The Midland town once dubbed the carpet capital of Britain is hoping a consumer campaign to buy wool will spark a revival in the industry’s fortunes.
Seventy per cent of all wool grown in the UK goes into carpet-making – and Kidderminster carpet manufacturer Brintons uses the wool from one in every seven British sheep.
At its peak in the 1920s the town employed 28,000 people in the carpet industry, but that figure has sunk to around 1,400 today, which includes the listed Victoria Carpets and Brintons.
The aim is to promote the use of wool through support from home and fashion retailers like John Lewis, with the hope of reigniting Britain’s love affair with this natural material.
For centuries sheep have shaped Britain’s landscape while their multi- purpose coats have provided livelihoods for generations of local families.
Yet this versatile material faces an uncertain future and the importance and recent decline of Kidderminster as the carpet capital is very relevant, according to Rupert Anton, great-grandson of Victoria Carpets, founder George Anton and a former Victoria director.
“When the best is needed, be it for the White House, Kremlin, Ritz, airports, cruise liners – carpet made in this country is chosen. It is synonymous with quality and heritage.
“We are seeing that when times are hard there is a feeling of ‘being in it together’ which is why consumers are rallying around carpet made by British manufacturers and are also supporting the independent retailer who is on the high street.
“While Carpetright is having the rug pulled from under it with like for like sales down, independents are bucking the trend as they engender local support.
“Many of them are steeped in carpet, are pillars of their local communities and part of the fabric of their communities – and this is proving attractive to consumers as they think they are actively supporting British manufacturers and retailers and want to keep the money in this country and in many cases in their locality.
“This is particularly true of the older generation who typically buy British and from an independent and the grey pound is holding up much better in these difficult times.”
Life & Leisure Restaurants Birmingham & Midlands Birmingham Property About Us Sitemap Business Directory Our Twitter Feed Our Facebook Group Birmingham Forum Visit Birmingham BirminghamPost.net, the best source for Midlands news, sport, business and entertainment.
The cookie settings on this website are set to 'allow all cookies' to give you the very best experience. If you continue without changing these settings, you consent to this - but if you want, you can change your settings at any time by visiting our cookies page link in the site header.
By Cillian O'Brien Oct 12 2012 Add a commentRecommend inShare0 The Midland town once dubbed the carpet capital of Britain is hoping a consumer campaign to buy wool will spark a revival in the industry’s fortunes.
Seventy per cent of all wool grown in the UK goes into carpet-making – and Kidderminster carpet manufacturer Brintons uses the wool from one in every seven British sheep.
At its peak in the 1920s the town employed 28,000 people in the carpet industry, but that figure has sunk to around 1,400 today, which includes the listed Victoria Carpets and Brintons.
The aim is to promote the use of wool through support from home and fashion retailers like John Lewis, with the hope of reigniting Britain’s love affair with this natural material.
For centuries sheep have shaped Britain’s landscape while their multi- purpose coats have provided livelihoods for generations of local families.
Yet this versatile material faces an uncertain future and the importance and recent decline of Kidderminster as the carpet capital is very relevant, according to Rupert Anton, great-grandson of Victoria Carpets, founder George Anton and a former Victoria director.
“When the best is needed, be it for the White House, Kremlin, Ritz, airports, cruise liners – carpet made in this country is chosen. It is synonymous with quality and heritage.
“We are seeing that when times are hard there is a feeling of ‘being in it together’ which is why consumers are rallying around carpet made by British manufacturers and are also supporting the independent retailer who is on the high street.
“While Carpetright is having the rug pulled from under it with like for like sales down, independents are bucking the trend as they engender local support.
“Many of them are steeped in carpet, are pillars of their local communities and part of the fabric of their communities – and this is proving attractive to consumers as they think they are actively supporting British manufacturers and retailers and want to keep the money in this country and in many cases in their locality.
“This is particularly true of the older generation who typically buy British and from an independent and the grey pound is holding up much better in these difficult times.”
Life & Leisure Restaurants Birmingham & Midlands Birmingham Property About Us Sitemap Business Directory Our Twitter Feed Our Facebook Group Birmingham Forum Visit Birmingham BirminghamPost.net, the best source for Midlands news, sport, business and entertainment.
The cookie settings on this website are set to 'allow all cookies' to give you the very best experience. If you continue without changing these settings, you consent to this - but if you want, you can change your settings at any time by visiting our cookies page link in the site header.
No comments:
Post a Comment