Bra Manufacturing Companies
Morning Advantage: Manufacturing a Real Miracle Bra. by Dana Rousmaniere | 9:10 AM October 16, 2012. Comments. Can early breast cancer detection really be as easy as getting dressed in the morning? One company is banking on it.
Bra Manufacturing Companies
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Can early breast cancer detection really be as easy as getting dressed in the morning? One company is banking on it. Smart Planet’s Sarah Korones reports that First Warning Systems, Inc., has designed a “smart bra” to detect cancer long before it can be seen via mammogram. The bra is lined with precision sensors that measure changes in cell temperature, which can indicate a developing tumor. The data collected by the bra is then processed by software that uses an algorithm to determine whether or not a tumor could be growing. In one trial of more than 650 women, the smart bra accurately detected tumors 92.1% of the time. If more clinical trials follow suit, the bra — which could retail for $1,000 — could be ready for commercialization in Europe early next year and in the United States in 2014.
What’s worse: being a business traveler subjected to another passenger’s wailing child, or being the parent of said child, dealing with the hostility and indignities of traveling with small kids? RKS, a strategic design consultancy in California, hopes to address this pain point with cAir, a new concept in air travel for stressed-out families and their labor-intensive offspring. The concept includes express check-in, stroller rentals, play lounges, toy rentals, extra storage space, kid-friendly menus, larger bathrooms with diaper-changing stations, personal sound curtains, and family-facing seats—presumably so junior can kick dad’s knees instead of the seatback in front of him. But, can it be profitable? Ravi Sawhney, CEO of RKS, points to Southwest as a possible model for a profitable, customer-service-friendly airline.
A recent survey of 1,000 workers in the U.K. found that 70% see their ‘9-to-5 buddies’ as the most important factor in enjoying their jobs. In comparison, only 55% thought money was the most important thing. While 42% of males said they would choose a higher paying job working with people they didn’t get along with, only 26% of the women surveyed would do the same. The second-highest factor in workplace happiness? Feeling valued.
Re: catering to parents & cAIR, if it were to result in other customers (e.g. singles, those without children, or those travelling without their children) feeling they have been disadvantaged and ignored while parents/families are being "privileged" at their expense, then it could backfire and other customers might find it offensive. For example an airline like cAIR primarily geared to parents with children may not be an issue since everyone would have access to equal privileges know what they are getting into (much like a resort or cruise which is geared to families vs. ones which are adult oriented). But if a mainstream airline tried to implement this on a general flight with non-family travellers (and no extra fees were charged to the parents for their "privileges"), and the privileges were not liked to a meaningful additional payment, it would be annoying for other customers who also paid good money to be on the flight and wouldn't have access to these privileges: who wouldn't like express check in or extra storage, or a special quiet semi-private lounge, whether you are a parent or not (argument: there are many other legitimate reasons other than having children for needing these things)? Why not have two lounges, one without children and one with, and both are nice? Small accommodations might work (e.g. being allowed to bring a stroller as an additional carry on or checked luggage without charge, four seaters that are available for booking by ANY groups of four, whether with or...
Catering to parents makes good business sense. There is little investment required to become family friendly and the parental market segment is incredibly well engaged. The word of mouth can be massive.
We hope the conversations that take place on HBR.org will be energetic, constructive, and thought-provoking. To ensure the quality of the discussion, our moderating team will review all comments and may edit them for clarity, length, and relevance. Comments that are overly promotional, mean-spirited, or off-topic may be deleted per the moderators' judgment.
Harvard Business Publishing About Us Privacy Policy Copyright Information Trademark Policy Harvard Business Publishing: Higher Education | Corporate Learning | Harvard Business Review Copyright © 2012 Harvard Business School Publishing. All rights reserved. Harvard Business Publishing is an affiliate of Harvard Business School.To continue reading, you must be a registered user or subscriber of HBR.org.
Can early breast cancer detection really be as easy as getting dressed in the morning? One company is banking on it. Smart Planet’s Sarah Korones reports that First Warning Systems, Inc., has designed a “smart bra” to detect cancer long before it can be seen via mammogram. The bra is lined with precision sensors that measure changes in cell temperature, which can indicate a developing tumor. The data collected by the bra is then processed by software that uses an algorithm to determine whether or not a tumor could be growing. In one trial of more than 650 women, the smart bra accurately detected tumors 92.1% of the time. If more clinical trials follow suit, the bra — which could retail for $1,000 — could be ready for commercialization in Europe early next year and in the United States in 2014.
What’s worse: being a business traveler subjected to another passenger’s wailing child, or being the parent of said child, dealing with the hostility and indignities of traveling with small kids? RKS, a strategic design consultancy in California, hopes to address this pain point with cAir, a new concept in air travel for stressed-out families and their labor-intensive offspring. The concept includes express check-in, stroller rentals, play lounges, toy rentals, extra storage space, kid-friendly menus, larger bathrooms with diaper-changing stations, personal sound curtains, and family-facing seats—presumably so junior can kick dad’s knees instead of the seatback in front of him. But, can it be profitable? Ravi Sawhney, CEO of RKS, points to Southwest as a possible model for a profitable, customer-service-friendly airline.
A recent survey of 1,000 workers in the U.K. found that 70% see their ‘9-to-5 buddies’ as the most important factor in enjoying their jobs. In comparison, only 55% thought money was the most important thing. While 42% of males said they would choose a higher paying job working with people they didn’t get along with, only 26% of the women surveyed would do the same. The second-highest factor in workplace happiness? Feeling valued.
Re: catering to parents & cAIR, if it were to result in other customers (e.g. singles, those without children, or those travelling without their children) feeling they have been disadvantaged and ignored while parents/families are being "privileged" at their expense, then it could backfire and other customers might find it offensive. For example an airline like cAIR primarily geared to parents with children may not be an issue since everyone would have access to equal privileges know what they are getting into (much like a resort or cruise which is geared to families vs. ones which are adult oriented). But if a mainstream airline tried to implement this on a general flight with non-family travellers (and no extra fees were charged to the parents for their "privileges"), and the privileges were not liked to a meaningful additional payment, it would be annoying for other customers who also paid good money to be on the flight and wouldn't have access to these privileges: who wouldn't like express check in or extra storage, or a special quiet semi-private lounge, whether you are a parent or not (argument: there are many other legitimate reasons other than having children for needing these things)? Why not have two lounges, one without children and one with, and both are nice? Small accommodations might work (e.g. being allowed to bring a stroller as an additional carry on or checked luggage without charge, four seaters that are available for booking by ANY groups of four, whether with or...
Catering to parents makes good business sense. There is little investment required to become family friendly and the parental market segment is incredibly well engaged. The word of mouth can be massive.
We hope the conversations that take place on HBR.org will be energetic, constructive, and thought-provoking. To ensure the quality of the discussion, our moderating team will review all comments and may edit them for clarity, length, and relevance. Comments that are overly promotional, mean-spirited, or off-topic may be deleted per the moderators' judgment.
Harvard Business Publishing About Us Privacy Policy Copyright Information Trademark Policy Harvard Business Publishing: Higher Education | Corporate Learning | Harvard Business Review Copyright © 2012 Harvard Business School Publishing. All rights reserved. Harvard Business Publishing is an affiliate of Harvard Business School.To continue reading, you must be a registered user or subscriber of HBR.org.
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